Author: MART
Year: 2016
About this Publication:
A three-day training-cum-workshop program was conducted by Global Alliance for Livestock Veterinary Medicine (GALVmed) in partnership with MART from 1st-3rd August 2016 at Suryaa Hotel, New Delhi. The main objective of the event was to strengthen capacity of the GALVmed partners operating in the target area towards developing new marketing channels and linkages to systematize the supply and distribution channels of livestock and Poultry vaccines in different states in India and Nepal and to meet the need of the communities where the vaccine is still unavailable. The training cum workshop was designed by MART after conducting training need assessment of GALVmed partners in India and Nepal. A team of 12 members attended the program from different parts of India, including - Odisha, Jharkhand, Madhya Pradesh and from Nepal as well as GALVmed team. The event was also attended by Hester Biosciences Limited, a big livestock and poultry vaccine manufacturer and distributor in India. Mr. Raj Gera, Vice President-Sales & Marketing along with his colleague from Hester Biosciences Limited was present at the event. GALVmed is currently partnering with Hester in the setting up of a supply and distribution system of their thermo-tolerant Newcastle Disease vaccine in three states in India.
Grant: PLSHL2
Subject Areas: Commercial Development
Diseases: Newcastle Disease
Keywords:
Distribution, India, Market Development, Marketing, Nepal, Newcastle Disease, Newcastle Disease Vaccine, entrepreneurship, last mile distribution
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